Protoculture Brewing Company Labels

The labels were a gift for a friend who got an at-home beer brewing kit. With help from his wife and a few friends, we were able to develop Protoculture Brewing Company (a fictional brewery) inspired from the show “Robotech” and two concepts for labels for a Hefeweizen and an Oktoberfest beer. The names and imagery on the labels are all personal references and inside jokes specific to the brewer, however, I wanted them to feel fun and unified even if an outsider didn’t understand the references.

Services: Graphic Design, Package Design, Beer Labels, Inside Jokes.